Firm value is a concept that refers to the total worth of a business or company as determined by the market value of its shares, assets, and overall performance. It is a key indicator of the financial health and success of a company and is crucial for investors and stakeholders to assess the potential return on investment. Firm value can be influenced by various factors such as revenue growth, profitability, market conditions, industry trends, and management effectiveness. Researchers in this area focus on analyzing and understanding the drivers of firm value, as well as developing models and strategies to enhance and maximize it.